When I started Little Miss Period in 2000, the year that was, it wasn’t just to sell period products, it was to change the conversation around periods entirely. For too long, periods have been something to hide, rush through, or even feel ashamed of. I wanted to create something different: a space where people of all ages can feel confident, prepared, and even a little proud of their cycles.

What I love most about what I do is seeing the impact reusable and sustainable period care can have. It’s not just better for the planet, it’s better for the person using it. Knowing that someone can go through their period feeling comfortable, supported, and empowered is everything. From first-timers navigating their first cycle to those who’ve been celebrating their periods for decades, my goal is always the same: to make periods easier, more sustainable, and a little more celebratory.

Every product, every pack, every message we send out is designed with that in mind. We’re not just selling period care, we’re helping people take control of their bodies, their choices, and their confidence. And honestly? That’s why I get out of bed every morning excited to do what I do. Because empowering someone to feel good in their period skin. That never gets old.

- Rebecca Little, Little Miss Period.